Music:?Hong?Kong?Emperor?Entertainment?Group?(EEG?music),?Beijing?Warner?Music,?HIM?International?Music?(Taiwan),?EE-Media?and?Taihe?Rye?Music
Nowadays,?Chinese?pop?music?(C-pop?or?mando-pop)?has?almost?become?the?only?mainstream?market?in?China?music?industry.?The?top?5?record?labels?in?China?are?Hong?Kong?Emperor?Entertainment?Group?(EEG?music),?Beijing?Warner?Music,?HIM?International?Music?(Taiwan),?EE-Media?and?Taihe?Rye?Music.?EE-Media?became?famous?after?the?success?of?Super?girl?and?Super?boys,?the?national?singing?contests?broadcast?by?Hunan?satellite?Television.?On?one?hand,?the?company?will?make?contracts?with?the?winners?and?contestants?who?have?gift?in?singing?in?a?relatively?low?price?when?they?are?not?famous?that?much,?on?the?other?hand,?the?new?stars?could?be?employed?to?release?music?records?or?EP?(extended?play)?and?extend?their?fame?based?on?a?large?number?of?fans.?However,?music?records?industry?was?shocked?by?the?penetration?of?the?free?online?music,?especially?in?China,?where?a?high?piracy?rate?exists.?According?to?the?statistics,?in?2009,?the?sales?of?the?whole?physical?market?sharply?decreased?by?nearly?40%,?reached?130?million,?even?less?than?the?revenue?of?a?game?company?in?China.?While?the?revenue?of?online?music?market?achieved?380?million,?up?35%?of?that?in?2010.
Theatre:??KunQu,?YuJu?opera
As?the?symbol?of?Chinese?culture,?Chinese?opera?is?a?popular?form?of?drama?and?musical?theatre?integrated?with?music,?dance,?colorful?costumes,?make-up,?acrobats,?jesters,?storytellers,?acting,?poetry?and?martial?arts.?The?plays?usually?come?from?legendary?tales?and?some?are?interpretations?of?actual?historical?events.?Among?all?of?numerous?regional?branches,?most?are?still?dynamic?and?popular?during?large?number?of?audiences,?like?Beijing?opera,?KunQu,?YuJu?opera,?etc.?However,?Chinese?opera?ever?lost?its?market?when?pop?music?appeared?and?became?the?mainstream?of?the?music?market,?at?that?time,?Chinese?are?pursuing?the?fresh?and?the?new,?ignoring?the?protection?of?traditional?culture.?While?in?recent?years,?people?were?aware?of?the?importance?of?cultural?heritages?so?that?a?new?trend?of?Chinese?opera?stimulate?the?traditional?market?again.
Movie:??520?films?made?in?2010?and?791?in?2011
China?is?now?the?third?largest?film?producer?in?the?world,?after?India?and?the?United?States,?with?520?films?made?in?2010?and?791?in?2011.China?mainly?produces three?kinds?of?movies:?commercial?films,?propaganda?films?and?art?films.?As?the?second?largest?market?all?over?the?world,?China?s?box?office?receipts?increased?every?year?and?is?expected?to?exceed?17?billion?yuan?at?the?end?of?2012,?however,?the?market?share?of?domestic?films?was?declining?because?of?fierce?competition?with?film?producers?like?20th?Century?Fox,?Warner?Bros.,?Columbia?Pictures?Corp.,?Universal?Picture?Co.,?etc.?While?Chinese?film?companies?are?China?Film?Group?Corporation?(CFGC),?Shanghai?Film?Group,?August?First?Film?Studio,?Changchun?Film?Group,?etc.
About the author
Daxue Consulting is the first market research junior entreprise in China.
Source: http://daxueconsulting.com/chinese-cultural-activities/
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